Butter up 14 pence at three of the big four. Own-label pasta held. Eggs down for the first time since spring. ONS food inflation for the month printed at 3.1 per cent. The tracked basket cost 87.40 pounds this week against 86.90 last. That is what a Monday morning on The Plate looks like.

The Plate follows what food and household essentials actually cost in the UK, week by week, and explains what is moving the numbers. It is written to be read on a phone at 7am: five short dated items, headline first, two to four sentences each, then one line on why it matters to a household budget.

The core of the site is a tracked basket of around forty everyday items priced every week at the same supermarkets. That basket is published with charts so you can see the trend rather than take anyone’s word for it. Around it sit briefings on the official inflation figures, supermarket price-matching claims, loyalty pricing, shrinkflation and the wholesale and weather stories that end up on shelves a few months later.

The Plate does not tell you what to buy or where. It tells you what things cost, what they cost last month, and why. The site is edited by Sam Pritchard, who has been tracking supermarket prices for several years. It is an independent UK publication.